French Vendette

 

Growing up in Barlett, a suburb in the north of Chicago, Degraffinreaidt was much more into fashion than the average school girl. She solidified the relationship with clothes by attending Chicago’s International Academy of Design and was awarded her BA in Fashion Merchandising Management four years ago. The goal-digger wasted no time in establishing French Vedette.

Miss Erika has style, and she didn’t buy it over the years. It was something she was born with, thank you very much. She also attended Parson’s The New School for Design, and has had clients on both coasts. She is known for giving attention to the slightest bit of detail.

In a not-so-traditional interview, we let Erika pour her heart out over the phone. Check out what she had to say below:

How did you initially get interested in fashion, and styling?

I’ve always had an interest in fashion…for as long as I can remember I’ve been opinionated about what someone should wear. I don’t see clothes and accessories the way most people do—or so my mom tells me. I see proportion and color and layers. It’s because of this that I’m able to tell if an outfit is making a person feel confident and beautiful or if it’s totally overwhelming or not right.

Who taught Erika how to dress?

No one… everyone…I don’t really read fashion magazines, but I do love style.com. It’s cool to see what the designers are doing each season, but that’s where following current fashion trends ends for me. Style, in my opinion, is much more personal than wearing whatever’s current. It’s a great skill to be able to integrate what’s happening in the industry with whatever makes you feel confident, beautiful, and unique

 

You have a Bachelor’s Degree from Emory University. Do you think that going to business school really improved your business acumen?

Business school teaches a lot of things. Not only do you learn basic business—numbers, finance, left brain stuff—you learn about competition, responsibility, and sure, a little about how to run a business too. But in my opinion the only thing that really improves your business acumen is experience…especially the tough kind.

What’s your absolute favorite color? What do you like about it?

My absolute favorite color is pink. Not to be cliché, but it really is uber-feminine and playful. Light pink can make even the edgiest of outfits look soft. And hot pink can turn something buttoned up and stuffy into something pretty sexy.

How much interning should someone do before taking a full leap in the fashion arena?

Interning is a good thing. Learning all about what speaks to you and inspires you is a great idea before choosing a career path. Many times we fantasize about something and think a job is one way when the reality is really very different.

 

Are there certain things that you strive for each time a client calls on you to work on a styling project?

I do a lot of personal styling. So each time a client reaches out and wants a style makeover or to be styled for an event, I try to get a sense of whom I’m working with. Working with “real” people is very different than crafting beautiful photos. With people, you want to know what makes ‘em tick, what makes ‘em feel confident and beautiful. Learning to listen to what a client doesn’t say, what a clients gravitates to, says a lot more than words. It’s my job to make someone look and feel good, inside and out.

A lot of your clients look to you to do their personal shopping. How do you get your clients to have so much confidence in you?

A personal shopper or fashion stylist should be someone you connect with. You should trust that a shopper isn’t trying to make you into her version of what you “should” look like. Instead, she should be bringing out the best, most confident version of you. Once you meet someone you trust, stick with that person. That’s my secret. Just because a client might look good in something doesn’t mean it’s right for them. My clients know that.

 

Erika Degraffinreaidt Dishes on Why She Became a Fashion Stylist

LUX Magazine Screen-Shot-2017-09-10-at-12.22.34-PM Erika Degraffinreaidt Dishes on Why She Became a Fashion Stylist stylist Fashion

Growing up in Barlett, a suburb in the north of Chicago, Degraffinreaidt was much more into fashion than the average school girl. She solidified the relationship with clothes by attending Chicago’s International Academy of Design and was awarded her BA in Fashion Merchandising Management four years ago. The goal-digger wasted no time in establishing French Vedette.

Miss Erika has style, and she didn’t buy it over the years. It was something she was born with, thank you very much. She also attended Parson’s The New School for Design, and has had clients on both coasts. She is known for giving attention to the slightest bit of detail.

In a not-so-traditional interview, we let Erika pour her heart out over the phone. Check out what she had to say below:

How did you initially get interested in fashion, and styling?

I’ve always had an interest in fashion…for as long as I can remember I’ve been opinionated about what someone should wear. I don’t see clothes and accessories the way most people do—or so my mom tells me. I see proportion and color and layers. It’s because of this that I’m able to tell if an outfit is making a person feel confident and beautiful or if it’s totally overwhelming or not right.

Who taught Erika how to dress?

No one… everyone…I don’t really read fashion magazines, but I do love style.com. It’s cool to see what the designers are doing each season, but that’s where following current fashion trends ends for me. Style, in my opinion, is much more personal than wearing whatever’s current. It’s a great skill to be able to integrate what’s happening in the industry with whatever makes you feel confident, beautiful, and unique

 

A post shared by Erika Degraffinreaidt (@frenchvendette) on

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You have a Bachelor’s Degree from Emory University. Do you think that going to business school really improved your business acumen?

Business school teaches a lot of things. Not only do you learn basic business—numbers, finance, left brain stuff—you learn about competition, responsibility, and sure, a little about how to run a business too. But in my opinion the only thing that really improves your business acumen is experience…especially the tough kind.

What’s your absolute favorite color? What do you like about it?

My absolute favorite color is pink. Not to be cliché, but it really is uber-feminine and playful. Light pink can make even the edgiest of outfits look soft. And hot pink can turn something buttoned up and stuffy into something pretty sexy.

How much interning should someone do before taking a full leap in the fashion arena?

Interning is a good thing. Learning all about what speaks to you and inspires you is a great idea before choosing a career path. Many times we fantasize about something and think a job is one way when the reality is really very different.

 

A post shared by Erika Degraffinreaidt (@frenchvendette) on

/center>

Are there certain things that you strive for each time a client calls on you to work on a styling project?

I do a lot of personal styling. So each time a client reaches out and wants a style makeover or to be styled for an event, I try to get a sense of whom I’m working with. Working with “real” people is very different than crafting beautiful photos. With people, you want to know what makes ‘em tick, what makes ‘em feel confident and beautiful. Learning to listen to what a client doesn’t say, what a clients gravitates to, says a lot more than words. It’s my job to make someone look and feel good, inside and out.

A lot of your clients look to you to do their personal shopping. How do you get your clients to have so much confidence in you?

A personal shopper or fashion stylist should be someone you connect with. You should trust that a shopper isn’t trying to make you into her version of what you “should” look like. Instead, she should be bringing out the best, most confident version of you. Once you meet someone you trust, stick with that person. That’s my secret. Just because a client might look good in something doesn’t mean it’s right for them. My clients know that.

 


 

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Amy Beth Explains How She Created Her Own Space on The Web

LUX Magazine Screen-Shot-2017-08-28-at-11.06.26-AM Amy Beth Explains How She Created Her Own Space on The Web influencer Fashion Blogger blog

Trying to get noticed on the ‘gram?

We’ve all been there. Sitting in bed scrolling through Instagram bloggers, wondering how they manage to look so flawless when you’re in your pajamas feeling like a far from fabulous potato. I decided to interview a blogger to find out what it’s actually like to run a fashion blog, and how to get your Insta’s looking as perfect as Beyonce’s hair.

Amy Beth is a 21-year-old blogger from Buckinghamshire who has been blogging for over two years. Amy began blogging as a gateway to start her career in fashion, after being recommended that blogging was the “the best way to get herself noticed and create her own space on the internet” by people in the fashion industry. She talks us through the pros, the cons, and how to get more followers.

What style does your blog have?
My blog has a very minimalistic style, with basic outfit posts and wish lists.

What’s your favourite thing you’ve blogged?
As a fashion blogger I find it incredibly exciting when I buy a new item and then get to share it with my readers. I especially love posting about higher end accessories such as jewellery and shoes.

What are the perks of being a blogger?
I think the main perk of being a blogger is the exposure it can give you. It introduces you to so many other bloggers and brands and provides so many opportunities.

What advice would you give to people who wanted to do a blog?
My advice would be to make sure you have enough time and the right equipment to start up a professional blog. Regular posts and quality writing and images make all the difference and will make your readers want to keep coming back.

A post shared by Amy-Beth (@amylowlow) on

 

How did you start your blog, did you have any issues along the way?
The main struggle I found was posting regularly. I think most people underestimate how time consuming it can be to shoot a handful of successful photographs, edit them and write something interesting to go with it.

Are you friends with other bloggers?
Blogging has introduced me to so many other girls in the same situation as I am. Through communication on social media sight such as Instagram, and attending press days you can meet so many other like-minded people.

What/ who are your main influences on your blog?
I love any bloggers with a minimalist style similar to mine, nothing too bright or colourful, just simple relaxed style. My main style icon is founder of WeWoreWhat blog.

Any tips on how to get more followers?
I find the main thing that increases my follower count is regular posting, if you post everyday people are going to check your blog everyday. If you’re only posting once a month people will only look at your blog once a month, and it’s easier to forget about you.

 

A post shared by Amy-Beth (@amylowlow) on

 

How much time do you have to put into a blog?
I usually set aside one day a week to photograph multiple outfits, edit photos, and write up the comments.

Where are your favourite places to shop for your blog?
Most of the clothes on my blog are simply from high street stores such as Zara and Topshop.

Is blogging expensive? How do you overcome this?
I wouldn’t say blogging is expensive, however there are a lot of costs that people are often unaware of, such as camera equipment, editing software, and the cost of a URL. Luckily I was already very interested in photography so have a good quality camera. I also cut costs in other areas by not paying for a photographer, and using nearby locations.

How do you take your pictures? 
I take my blog pictures on a Canon 500D camera and edit them all differently depending on the outfit and colour scheme. For my Instagram I just use my iPhone 6 camera and the editing app VSCO Cam to play around with the exposure and contrast on images. On my Instagram I try to edit most of my pictures with the same filter so it has a theme when people scroll through it.

How realistic is it to earn money from blogging?
For me, blogging isn’t about earning money. However it is very easy to start working with brands and earning money once you start blogging, but you have to start on a small scale. Strictly speaking the more followers and more professional your blog is the more people will want to work with you.

What’s your favourite/ least favourite blog post?
My least favourite posts are the ones where the picture quality isn’t as good as I would like it, likewise the posts that look aesthetically pleasing are my favourites.

How do you connect with your viewers / appeal to them?
I use Instagram to connect with people and keep in contact as often as I can. It’s a great way to promote my blog to a wider audience and receive comments.

 


 

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Metta Conchetta: Making Things Happen in Minimal Fashion

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Less is More.

It may take less clothing to achieve a minimal look, but it requires a bit more effort.

Though it was once fun to pile on accessories and experiment with crazy colors and mixed prints, minimal fashion has proved that it can be just as rewarding to keep things clean and streamlined. Plus, a minimalist look takes the stress out of “matching” your clothes, as most of us own basic pieces in shades such as black, white, and grey — along with a few occasional pastel colors which seem to work well with just about everything.

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Modern minimalist fashion is often associated with high-end European and Asian labels, but you don’t need to travel or drain your bank account to score a posh minimalist look. Many budget-conscious European minimalist labels and niche U.S.-based labels and boutiques are shoppable to anyone with an Internet connection.

We turned to budding celebrity stylist & creative Metta Conchetta for her expertise on turning a minimalistic dream into a reality. Since recently uprooting her entire life in Germany to peruse fashion styling in the states, she’s developed a new approach to the phrase “Less is more.”

“I sold my house, my car, and everything else I had so that I could make my transition to Atlanta,” said Metta in a phone interview. “When I moved to here in Novemeber, I literally came with nothing. I only brought two cases of clothes, which isn’t much at all for a stylist.”

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One of the greatest benefits of minimalism is being able to make something out of nothing. Not having a full wardrobe of clothes to work with can be difficult, but if you’re a minimalist — someway, somehow, you’ll manage to seamlessly pull a look together.

Metta’s relocating to another country with no clothes and limited supply of funds was challenging, but she conjured up the creativity to become her own personal designer by cutting, bleaching, and re-creating the only clothes she had to her name. She’d even distress her own jeans, buying Levis from TJ max and adding her own vintage chic, versus paying $70 for denim at urban outfitters.

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Metta’s minimalist tendencies in some areas have made her an activist in others. Since minimal style isn’t huge on the flashier things in life, Metta doesn’t encourage the practice of killing animals in pursuit of high-fashion looks. “Wearing fur is my least favorite trend. Although i’m in the fashion industry, I just don’t think it’s cool. Sure, I eat meat, but I would never buy a huge fur jacket.”

Fur may not be her thing, but she’ll never pass up the chance to accentuate her outfit with a quality jacket or trench coat. The saying “less is more” is key for achieving a chic, minimal look—but it certainly doesn’t apply to how many layers you wear. If you’re a minimal fashion stylist, you probably love layering just as much as Ms. Conchetta, who’s favorite fashion trend at the moment is wearing a long, sleeveless dress underneath a classically plain t-shirt.

Does it get any more minimal than that?

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“I’d describe my style as very clean, featuring a lot of oversized cuts that don’t really show-off your body. The two details work well together to complete a perfect minimalist look,” she says. Her favorite two fashion accessories are dad hats and choker necklaces, and she has no problem making a chocker out of a household ribbon if she has to!

It seems as though minimal fashion is the newest trend to sweep through 2016, but minimal style has been in full effect for decades now. Minimality has an element of timelessness, creating looks that will in no way ever be considered outdated.

According to our favorite German stylist, “Minimal fashion is just at it’s beginning. It always has existed, and new designers today have just amplified the amount of oversized pieces. The European fashion roots, which are super chic & simple, will always survive.”

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To learn more about Metta Conchetta, follow her on Instagram, or visit here website.
 


 

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