“My mother always asked me to style my own clothes, and I grew up with this ‘exercise’. So I always had an eye for fashion from a young age, she made me mix different patterns and styles. So, when I started my blog in 2012, fashion was a natural choice for me. The blog started as a hobby, as a new way to communicate with people, I was young and I loved it!” -Simona Totaro
It’s funny how the little touches a mom adds to life can have an everlasting impact on you. That was the case for the lovely Simona Totaro. It was her mom who stressed the importance of style to her and it certainly stuck. Now Simona is a very popular influencer and yes, you guessed it, fashion is her niche!
Start
Since Simona was a little girl fashion was something that was always around. Her family owned a clothing store in Italy, so it’s no surprise that she’s always had a keen sense of style. As she got older, she worked in the family business as a buying assistant and she enjoyed it very much. She also had some amazing fashion experiences along the way. “I started super early, back in 2013, I was really young and I was already going to fashion shows. I was a reporter for L’Oreal and I worked as a dresser at Cavalli backstage for example. I always tried to be an fashion insider, I was always curious,” Simona shares. However, it was her new hobby that gave her the opportunity for her current career.
Influence
Simona took on the role as a fashion influencer and shares her knowledge of fashion with people around the world. In 2016, she even won the top Calvin Klein blogger competition. “I had to take pictures with Calvin Klein watches, in different places, so, in less than 30 days I posted more than 200 pictures about it, with the competition hashtag. As a prize, I went to NYC with the brand and it was an amazing experience,” Simona exclaims!
Think about the 80/20 rule; if you get 80% of your impact from 20% of what you do, what is that 20% for you as it pertains to developing and expressing your personal style?
Transparency of my personal style and being myself all the time.
What’s the next frontier in building your tribe?
I want to start doing some videos and start my own YouTube channel.
What style/fashion accessory is your favorite?
Hats.
If you can/could consider yourself an expert in one area of style/fashion, what would it be?
I would be a stylist for sure. I love choosing and mixing outfits.
Can you give me a tutorial on how people can best incorporate that style/fashion advice in their life?
First you should find your personal style, your essence, and don’t be afraid to be yourself.
